Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website at pizzaluces.rest, place orders online, sign up for our loyalty program, or otherwise interact with our services. We are committed to protecting your privacy and handling your personal data with transparency, care, and respect for applicable United States privacy laws.

Please read this Privacy Policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the practices described herein. If you do not agree with this policy, please discontinue your use of our website and services immediately.

1. About Pizza Luce

Pizza Luce is a food service business operating in the United States. We are dedicated to providing high-quality food and an exceptional dining and ordering experience to our customers. For all privacy-related matters, you may contact us using the information provided below:

2. Scope of This Privacy Policy

This Privacy Policy applies to all personal information collected through:

• Our website located at pizzaluces.rest
• Online food ordering systems and platforms
• Email communications and newsletters
• Loyalty and rewards programs
• Customer feedback forms and surveys
• Social media pages and interactions
• In-person interactions at our dining locations
• Any other service or channel through which we collect personal data

This policy does not apply to third-party websites, applications, or services that may be linked from our website. Those third parties have their own privacy policies, and we encourage you to review them before providing any personal information.

3. Information We Collect

We collect various types of information in connection with our services. This information falls into the following categories:

3.1 Personal Identification Information

When you create an account, place an order, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Delivery address and billing address
• Username and password (stored in encrypted form)
• Profile preferences and dietary requirements you choose to share
• Date of birth (where required for age verification or loyalty program enrollment)

3.2 Payment and Transaction Information

When you place an order or make a payment, we or our authorized payment processors collect:

• Credit card or debit card information (processed securely through PCI-DSS compliant processors)
• Transaction history and order details
• Gift card or promotional code information
• Billing information

Please note that we do not store full payment card numbers on our servers. All payment processing is handled by certified third-party payment processors.

3.3 Usage Data and Technical Information

When you visit our website, we automatically collect certain technical information, including:

• IP address
• Browser type and version
• Operating system and device type
• Pages visited, time spent on each page, and navigation paths
• Referring website or URL
• Date and time of your visit
• Search queries entered on our website
• Clickstream data and interaction logs

3.4 Cookie and Tracking Data

We use cookies and similar tracking technologies to enhance your experience on our website. This includes:

• Session cookies (expire when you close your browser)
• Persistent cookies (remain on your device for a set period)
• Analytics cookies from third-party services
• Marketing and advertising cookies
• Functional cookies to remember your preferences

For detailed information about our cookie practices, please refer to Section 9 of this policy.

3.5 Communication Data

If you contact us via email, phone, or through our website's contact forms, we may collect:

• The content of your messages and inquiries
• Your contact information as provided in the communication
• Records of correspondence
• Feedback and reviews you submit

3.6 Location Data

With your consent, we may collect:

• Precise or approximate geographic location to assist with delivery services
• Location data derived from your IP address
• Location information provided when you search for nearby Pizza Luce locations

3.7 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms (when you connect your social accounts)
• Third-party delivery platform partners
• Marketing and analytics service providers
• Publicly available sources

4. How We Use Your Information

We use the personal information we collect for the following purposes:

4.1 Order Processing and Service Delivery

• Processing and fulfilling your food orders
• Coordinating delivery or in-store pickup
• Sending order confirmations, receipts, and status updates
• Processing payments and refunds
• Managing your account and loyalty program membership

4.2 Customer Support and Communication

• Responding to your inquiries, questions, and complaints
• Providing technical support for website or app issues
• Notifying you of changes to our services, menu, or policies
• Sending service-related announcements and administrative messages

4.3 Marketing and Promotional Activities

With your consent, or as otherwise permitted by applicable law, we may use your information to:

• Send promotional emails, newsletters, and special offers
• Deliver personalized menu recommendations based on your order history
• Administer contests, promotions, or loyalty reward programs
• Display targeted advertisements on our website and third-party platforms
• Conduct market research and customer satisfaction surveys

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email or by contacting us at [email protected].

4.4 Analytics and Service Improvement

• Analyzing website traffic and user behavior to improve our online experience
• Understanding customer preferences and trends
• Monitoring and improving the performance, security, and functionality of our website
• Developing new features, products, or services
• Conducting internal audits and reporting

4.5 Legal Compliance and Protection

• Complying with applicable federal, state, and local laws and regulations
• Enforcing our Terms of Service and other agreements
• Protecting the rights, safety, and property of Pizza Luce, our customers, and the public
• Detecting, preventing, and addressing fraud, security breaches, or illegal activity
• Responding to lawful requests from government authorities

5. Legal Basis for Processing

We process your personal information under one or more of the following legal bases as recognized under applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act:

6. Sharing of Your Information with Third Parties

We respect your privacy and do not sell your personal information to third parties. However, we may share your information with the following categories of recipients under specific circumstances:

6.1 Service Providers and Business Partners

We engage trusted third-party service providers who assist us in operating our business. These providers are contractually obligated to use your data only for the services they perform on our behalf and in accordance with this Privacy Policy. Examples include:

• Payment processors (e.g., credit card processing companies)
• Delivery and logistics partners
• Email marketing and communication platforms
• Website hosting and cloud infrastructure providers
• Analytics and data reporting services
• Customer relationship management (CRM) software providers
• Fraud detection and cybersecurity service providers

6.2 Third-Party Delivery Platforms

If you place an order through a third-party delivery platform (such as DoorDash, Uber Eats, or Grubhub), that platform's privacy policy governs the information you provide to them. We may receive order details and contact information from such platforms to fulfill your order.

6.3 Legal and Regulatory Authorities

We may disclose your personal information when required to do so by law, regulation, or a valid legal process, including:

• Compliance with federal or state subpoenas, court orders, or legal mandates
• Cooperation with law enforcement, regulatory, or government agencies
• Protection of our legal rights and interests in legal proceedings
• Prevention of imminent harm to public safety

6.4 Business Transfers

In the event of a merger, acquisition, sale of assets, reorganization, or similar corporate transaction, your personal information may be transferred to a successor entity. We will notify you via email or a prominent notice on our website before your data becomes subject to a different privacy policy.

6.5 With Your Consent

We may share your information with other third parties for purposes not described in this policy, but only with your explicit consent.

7. Data Security

Pizza Luce takes the security of your personal information seriously. We implement a comprehensive set of technical, administrative, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, loss, or destruction.

7.1 Technical Safeguards

• SSL/TLS encryption for all data transmitted through our website
• Secure password hashing and storage protocols
• Firewalls and intrusion detection systems
• Regular security audits and vulnerability assessments
• PCI-DSS compliant payment processing infrastructure
• Two-factor authentication for administrative access

7.2 Administrative Safeguards

• Employee training on data privacy and security best practices
• Role-based access controls limiting data access to authorized personnel only
• Data processing agreements with all third-party service providers
• Regular review and updating of our security policies and procedures

7.3 Incident Response

In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected individuals and relevant authorities in accordance with applicable state and federal laws, including data breach notification laws in effect in the states where we operate.

8. Your Privacy Rights

Depending on your state of residence, you may have specific privacy rights under applicable United States law. We are committed to honoring these rights for all our customers.

8.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

8.2 Rights Under Other U.S. State Privacy Laws

Residents of other states, including but not limited to Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Texas (TDPSA), may also have privacy rights similar to those listed above. We will honor privacy rights requests from residents of all states with applicable privacy legislation to the extent required by law.

8.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a request by:

• Email: [email protected]
• Website: pizzaluces.rest (via our contact or privacy request form)

We will verify your identity before processing your request to protect your information from unauthorized disclosure. We will respond to your request within 45 days, with a possible extension of an additional 45 days where necessary, in accordance with CCPA/CPRA timelines.

8.4 Authorized Agents

California residents may designate an authorized agent to submit a privacy rights request on their behalf. We require written authorization from you confirming the agent's authority before processing such requests.

9. Cookie Policy

Cookies are small text files stored on your device when you visit our website. We use cookies and similar technologies such as web beacons, pixels, and local storage to enhance your browsing experience and gather information about how our website is used.

9.1 Types of Cookies We Use

9.2 Managing Your Cookie Preferences

You can control and manage cookies in several ways:

• Through our cookie consent banner on your first visit to our website
• Via your browser settings (most browsers allow you to refuse or delete cookies)
• Through opt-out tools provided by analytics providers (e.g., Google Analytics Opt-out Browser Add-on)
• By emailing us at [email protected]

Please note that disabling certain cookies may impact the functionality of our website and your ability to use certain features, such as the shopping cart or account login.

10. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

After the applicable retention period, we will securely delete, anonymize, or aggregate your personal information so that it can no longer be associated with you.

11. Children's Privacy

We are committed to complying with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under 13 without verifiable parental consent.

If we become aware that we have inadvertently collected personal information from a child under the age of 13, we will take immediate steps to delete such information from our records. If you believe that a child under 13 has provided us with personal information, please contact us immediately at [email protected].

Parents and guardians who are concerned about their child's online privacy are encouraged to monitor their children's internet usage and teach them safe online practices.

12. International Data Transfers

Pizza Luce is based in the United States, and your personal information is primarily processed and stored within the United States. However, some of our third-party service providers may operate in or transfer data to other countries.

If we transfer your personal information outside of the United States, we will ensure that appropriate safeguards are in place to protect your data, which may include:

• Standard contractual clauses or data processing agreements with the recipient
• Ensuring the recipient country provides an adequate level of data protection
• Obtaining your explicit consent for such transfers where required

By using our website and services, you acknowledge that your information may be transferred to, processed, and stored in the United States or other countries where data protection laws may differ from those in your country of residence.

13. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that signals websites not to track user activity. Currently, there is no universally accepted standard for how to respond to DNT signals, and our website does not respond to DNT signals in a standardized way. We will continue to monitor developments in this area and update our practices as industry standards evolve.

California residents may also exercise their rights under the CCPA/CPRA to opt out of the sale or sharing of their personal information, which is a separate and distinct right from the browser DNT signal.

14. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, or other online services that are not operated or controlled by Pizza Luce. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.

We are not responsible for the privacy practices, content, or security of any third-party websites, even if they are linked from our website. The inclusion of a link does not imply our endorsement of the linked website or its privacy practices.

15. Social Media and Online Reviews

If you choose to interact with us through social media platforms (such as Facebook, Instagram, X/Twitter, or TikTok), please be aware that the information you post or share on those platforms is governed by the respective platform's privacy policy. We may receive information about you through your social media interactions, such as when you tag us in a post or leave a review.

Any reviews, comments, or content you post on public platforms or on our website may be visible to other users. Please exercise caution when sharing personal information in public forums.

16. FTC Act Compliance and Consumer Protection

Pizza Luce is committed to fair and transparent data practices in compliance with the Federal Trade Commission (FTC) Act, which prohibits unfair or deceptive acts or practices in commerce. Our data collection and processing practices are designed to be:

• Transparent: We clearly disclose what data we collect and how we use it
• Proportionate: We only collect data that is necessary for the stated purposes
• Secure: We implement reasonable measures to protect your data
• Honest: We do not make misleading claims about our privacy practices
• Accountable: We take responsibility for the data we collect and process

17. How to File a Privacy Complaint

If you believe that your privacy rights have been violated or that we have not handled your personal information in accordance with this Privacy Policy or applicable law, we encourage you to contact us first so that we may attempt to resolve your concern:

17.1 Complaints to Regulatory Authorities

If you are not satisfied with our response, you have the right to file a complaint with the appropriate data protection or consumer protection authority:

California Residents

• California Privacy Protection Agency (CPPA):
  Website: https://cppa.ca.gov
  The CPPA is responsible for enforcing the CCPA/CPRA and protecting the privacy rights of California residents.
• California Attorney General's Office:
  Website: https://oag.ca.gov/privacy

Federal Level

• Federal Trade Commission (FTC):
  Website: https://www.ftc.gov
  You may file a complaint with the FTC if you believe a company has engaged in unfair or deceptive privacy practices.

Other State Residents

Residents of other states may contact their respective state attorney general's office or consumer protection agency for assistance with privacy complaints. We encourage you to consult your state's specific regulatory body for guidance.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or regulatory guidance. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Post a prominent notice on our website
• Send an email notification to registered account holders where appropriate

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after any changes to this policy constitutes your acceptance of the updated terms.

If we make changes that materially affect your rights under applicable privacy law, we will provide you with the opportunity to review the changes and, where required, obtain your consent before the changes take effect.

19. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us. We are committed to addressing your privacy concerns promptly and transparently.

This Privacy Policy was last reviewed and updated on March 19, 2026. Pizza Luce reserves the right to modify this policy at any time. All previous versions of this policy are superseded by this current version.