Cookie Policy

Last Updated: March 19, 2026

1. Introduction

Welcome to Pizza Luce ("we," "us," or "our"). This Cookie Policy applies to our website located at pizzaluces.rest and explains what cookies are, how we use them, the types of cookies we deploy, and how you can manage your cookie preferences.

We are committed to being transparent about our data practices. This policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our website and our handling of your personal information in accordance with applicable United States federal and state laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) where applicable.

If you have any questions about this Cookie Policy, please contact us using the details provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work more efficiently, to improve user experience, and to provide reporting information.

Cookies set by the website owner (in this case, Pizza Luce) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website — such as advertising, interactive content, and analytics. The third parties that set these cookies can recognize your device both when it visits the website in question and when it visits certain other websites.

2.1 How Do Cookies Work?

When you visit our website, your web browser sends a request to our web server. The server sends back the requested page along with one or more cookie files. Your browser stores these cookies on your device. The next time you visit the same website, your browser sends the stored cookies back to the server, which allows the website to recognize your device and recall your preferences or activity.

Cookies can store a wide range of information, including personally identifiable information (such as your name or email address, if you have provided that information to us). However, this information can only be stored if you provide it — websites cannot gain access to information you haven't provided, and they cannot access other files on your device.

2.2 Similar Tracking Technologies

In addition to cookies, we may use other similar technologies on our website, including:

  • Web Beacons (Pixel Tags): Small electronic files embedded in web pages or emails that allow us to count users who have visited those pages or opened an email, and to compile other related website statistics.
  • Local Storage: A mechanism that allows websites to store data locally within your browser, similar to cookies but with greater storage capacity.
  • Session Storage: Similar to local storage but the data is only maintained for the duration of a single browser session.
  • Device Fingerprinting: A technique that collects information about your device's configuration to create a unique identifier.

For the purposes of this Cookie Policy, we refer to all of these technologies collectively as "cookies."

3. Types of Cookies We Use

We use the following categories of cookies on our website:

3.1 Strictly Necessary / Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, the services you have asked for cannot be provided.

These cookies do not store any personally identifiable information and are essential for the basic functionality of our website, including enabling you to navigate around the website, place orders online, and use our reservation system.

3.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

We use Google Analytics to help us understand how our customers use the website. Google Analytics uses cookies to collect information about your use of the website in order to compile reports for us and to help us improve our website. The information collected includes the number of visitors to the website, where visitors have come to the website from, and the pages they visited.

3.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our website pages. If you do not allow these cookies, some or all of these services may not function properly. Functional cookies help us to improve your experience on our website by remembering your preferences, such as your location, language preferences, or items in your online order cart.

3.4 Advertising and Targeting Cookies

These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. We use Google Ads cookies to measure the effectiveness of our online advertising campaigns and to serve you relevant advertisements for Pizza Luce products and services.

4. Specific Cookies We Use

The following table provides details about the specific cookies used on our website:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users and sessions. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users for a single day. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate. Limits data collection on high traffic sites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks conversions and ad performance. Advertising 3 months
_ga_[ID] Google Analytics (GA4) Used to persist session state. Part of Google Analytics 4 implementation for enhanced measurement. Analytics 2 years
cookieconsent_status Pizza Luce (First Party) Stores the user's cookie consent preferences to avoid displaying the consent banner repeatedly. Essential 1 year
session_id Pizza Luce (First Party) Maintains your session state across page requests, enables the shopping cart and order process to function correctly. Essential Session
cart_token Pizza Luce (First Party) Remembers items in your online order cart so they persist if you navigate away and return to complete your order. Functional 7 days
user_location Pizza Luce (First Party) Remembers your preferred Pizza Luce location to make future visits more convenient and to display relevant menu and hours information. Functional 30 days
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Helps track conversions from Facebook ads. Advertising 3 months
fr Facebook / Meta Used by Facebook to deliver, measure, and improve the relevancy of ads. Collects a unique browser and user ID. Advertising 3 months
PHPSESSID Pizza Luce (First Party) Preserves user session state across page requests. This is a standard PHP session cookie required for server-side processing. Essential Session
csrf_token Pizza Luce (First Party) Helps prevent Cross-Site Request Forgery (CSRF) attacks by verifying that form submissions originate from our website. Essential Session

5. How to Manage and Control Cookies

You have the right to decide whether to accept or reject cookies (except for strictly necessary cookies which are required for the website to function). You can exercise your cookie preferences in the following ways:

5.1 Cookie Consent Banner

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can update your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

5.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete cookies, or alert you when cookies are being sent. The following links provide instructions for managing cookies in the most popular browsers:

Please note that if you choose to block cookies through your browser settings, you may not be able to use all features of our website, including the online ordering system and reservation functionality.

5.3 Opt-Out Tools for Third-Party Cookies

You can also opt out of specific third-party cookies using the following tools and resources:

Google Analytics Opt-Out

To prevent Google Analytics from collecting data about your use of our website, you can install the Google Analytics opt-out browser add-on, available at:

https://tools.google.com/dlpage/gaoptout

You can also manage your Google Ads preferences and opt out of personalized advertising through Google's Ad Settings:

https://adssettings.google.com

Facebook / Meta Opt-Out

To opt out of Facebook's interest-based advertising and manage your Facebook ad preferences, visit:

https://www.facebook.com/adpreferences/ad_settings

Industry-Wide Opt-Out Tools

You can opt out of interest-based advertising from multiple participating companies through the following industry opt-out platforms:

6. Impact of Disabling Cookies

While you have the right to disable or restrict cookies, it is important to understand that doing so may affect your experience on our website. The following outlines the potential impact of disabling each category of cookies:

Cookie Type Impact of Disabling
Essential Cookies The website may not function correctly. You may be unable to complete online orders, use our reservation system, or navigate the website properly. These cookies cannot be disabled without severely impacting website functionality.
Analytics Cookies We will be unable to monitor website performance and understand how visitors use our website. This limits our ability to improve the website experience. Your visit to our website will not be tracked or measured.
Functional Cookies Certain personalized features may not be available. Your location preference may not be saved, and items in your cart may not persist between visits. You may need to re-enter preferences each time you visit.
Advertising Cookies You will still see advertisements for Pizza Luce on other websites, but they will not be personalized based on your browsing behavior. You may see more generic or less relevant advertisements.

7. California Privacy Rights

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) regarding cookies and online tracking technologies. These rights include:

  • Right to Know: The right to know what personal information is being collected about you through cookies and how it is used.
  • Right to Delete: The right to request deletion of personal information collected through cookies.
  • Right to Opt-Out of Sale or Sharing: The right to opt out of the sale or sharing of your personal information with third parties for cross-context behavioral advertising purposes.
  • Right to Non-Discrimination: The right not to be discriminated against for exercising your privacy rights.

To exercise any of these rights, please contact us using the information provided in the Contact section below. Under California law, we are required to respond to verifiable consumer requests within 45 days.

Please also note that under the CPRA, the use of tracking pixels and certain cookies for cross-context behavioral advertising may constitute "sharing" of personal information. You may opt out of this sharing by using the opt-out tools listed in Section 5.3 above or by contacting us directly.

8. Do Not Track Signals

Some web browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no universal standard for how websites should respond to DNT signals, and we do not currently alter our data collection practices in response to DNT browser signals. However, we do offer you the cookie management options described in this policy, which allow you to control how your information is collected and used.

9. Children's Privacy

Our website is not directed at children under the age of 13, and we do not knowingly use cookies to collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information through our website, please contact us immediately using the details below and we will take steps to remove that information.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable law, or our business practices. When we make significant changes to this policy, we will notify you by updating the "Last Updated" date at the top of this page. We may also provide more prominent notice in some cases, such as by displaying a banner on our website.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies. Your continued use of our website after the effective date of any changes constitutes your acceptance of the updated policy.

11. Legal Basis for Cookie Use

Our use of cookies is governed by applicable United States federal and state laws. As a food service business operating in the United States, we comply with:

  • Federal Trade Commission (FTC) Act: We follow FTC guidelines regarding unfair or deceptive acts and practices, including transparency in our data collection practices through cookies.
  • California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA): For California residents, we comply with all applicable requirements regarding the use of cookies that collect personal information.
  • CAN-SPAM Act: We comply with this federal law regarding any electronic communications connected with our cookies and tracking technologies.
  • Children's Online Privacy Protection Act (COPPA): We do not use cookies to collect personal information from children under 13 years of age.

12. Third-Party Links and Services

Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their cookie policies. When you leave our website, we encourage you to read the cookie and privacy policy of every website you visit.

13. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

Pizza Luce — Contact Information

We will endeavor to respond to all cookie-related inquiries within a reasonable timeframe and no later than 30 days from receipt of your request. For California residents, we will respond to verified requests within 45 days as required by the CCPA/CPRA.